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My Top 6 Guides to Effective Fundraising — What Are Yours?
This afternoon, a client asked me about to share my top fundraising resources. Her organization is shifting gears, re-orienting its focus to better match audience wants and interests, and eager to find...
View ArticleHow Social Media Makes Live Events More Vibrant than Ever
I’m pleased to introduce you to Julia Hartz (at far left) and Tamara Mendelsohn of Eventbrite for Causes. Julia and Tamara focus day in and day out on making events more productive for nonprofits. They...
View ArticleNonprofit Marketing Impact – The Two Keys to Gaining Traction
“We’re working so hard, but we’re not getting the results we want.” That’s a tune I hear, again and again, from nonprofit communicators exhausted from their efforts, disappointed at hitting a wall and...
View ArticleEn Route to Atlanta: NTC 2010
I’ll be leaving for NTC 2010 crack of dawn on Wednesday and I can’t wait! Here’s why NTC is such a learning machine for nonprofit communicators. Hope to see you there. If you are going, please say...
View ArticleThe 9 Questions to Ask: Is Stronger Messaging the Answer to Your Org’s Problem?
I’m pleased to welcome back Rebecca Leet, author of Message Matters, who helps nonprofits and foundations sharpen their goals and connectwith the people who can achieve them. Rebecca covered the...
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How Online Communications Help Strengthen Relationships – Andrew Sullivan at NTC
I blogged this practical but fresh perspective from Andrew Sullivan’s keynote talk at NTC (NTEN‘s annual conference). Sullivan, top blogger at The Atlantic‘s Daily Dish, shared his take on the...
View ArticleTop Nonprofit Marketing Insights — 2010 NTC (Nonprofit Technology Conference)
NTEN‘s 10th Nonprofit Technology Conference (a.k.a. #10NTC). And let me assure you the conference is about much more than technology as the IT folks think of it. That perspective is there too but the...
View ArticleNonprofit Marketing Wake-Up Call — 3 Right-Now Website Revisions
I was shaken by new stats on a crucial shift in online user behavior–only 5 to 15% of your website users are coming in through your home page. Tip of the hat to Gerry McGovern’s take on the decline of...
View ArticleNonprofit Marketing Plan Template — Invest 5 – 10 Hours to Grow...
“Your template helps enormously. Thanks so much for the Marketing Plan Template. We’ve just completed our strategic plan and are poised to plan our marketing. We didn’t quite know where or how to start...
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Connect with Current Events for Nonprofit Marketing Success — Earth Day 2010
Leveraging a news item or holiday by connecting your org to its theme is a tried-and-true nonprofit media relations strategy that succeeds at little cost. (See PETA case study). But there’s more than...
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Your 2011 Guide to Nonprofit Marketing Wisdom
Thank you for all of the questions, stories and feedback you share with me. It’s your input that makes it possible for me to cover what you need to know to increase your nonprofit’s marketing impact!...
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Last Chance: Share Your Nonprofit Marketing Wisdom — Before midnight
Please take two minutes right now to share the most valuable marketing lesson you’ve learned this year! I’ll summarize the trends, and share the lessons submitted by you and your peers in the field in...
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Greetings from Down Under: Building Marketing Skills of Aussie Nonprofits
Nothing thrills me more than travel. So what a terrific surprise it was to be invited by the folks at Connecting Up Australia to speak on messaging and train on marketing planning at their annual...
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48 Hours: No Risk, Concrete Gain, Why Not?
48 hours. That’s how much time you have to enter the 2012 Nonprofit Tagline Awards before they close at COB, Wednesday, July 25. I don’t want you to miss the deadline. Because here’s what happens when...
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Halloween How-Tos: Right-Things, Right-Now Marketing
I’ve seen so many fantastic examples from nonprofits linking what’s top of mind this week (Halloween, for many, if not for all) with their campaigns and orgs. Thanks to Kerri Karvetski for showcasing...
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